3 Great B2B User Experiences

If you doubt the importance of user experience, read about Apple – whose success is driven by customers’ satisfaction with user-friendly versions of existing products. Or, read these case studies of how small changes to a site’s wording, photos, or navigation significantly increased sales. On a larger scale, read about how design-centric organizations outperformed the

Read More

User Experience: Does Your Legal Tech Deliver?

Your law firm’s brand isn’t established in ads or in the tagline on your business cards: it’s based on the experience your clients have. This is the case made by Jordan Furlong in “UX and the Future of Law Firm Branding,” and the principle also holds when law firms are the clients. A firm’s experience

Read More

Cecilia’s Story: Startup Culture Surprises

I had heard a lot about startup culture before moving to the Bay Area. I couldn’t quite wrap my head around the concept. After all, it sounded so idyllic; could it really be true? It turns out that the idealized and happy coexistence between work and fun is real! And the uniqueness of startup culture

Read More